The Website Iceberg
Website Usability
"On the Web, usability is a necessary condition for survival."
Jakob Nielsen
Usability studies have shown that customers behave very differently on the web than they do when viewing printed media. Web surfers are notoriously impatient and quickly leave a site if it is difficult to use.
Usability is a reflection of the ease of use of the user interface.
- How easy is it to learn?
- How quickly can users accomplish their objectives?
- How easy is it to remember?
- How error-prone is the interface?
- How satisfying is a visit to the site?
Incorporating usability standards into the design of a website can greatly increase the desired metrics and return-on-investment of the site. Please follow the links on this page for more information on usability. If you would like an analysis of the usability of your website, please contact us for a consultation.
