The Website Iceberg
Search Engine Optimization
Because search engines generate such a large proportion of Internet traffic, it is critical for online businesses to have search engine friendly websites.
Search engine optimization (SEO) is the process of increasing page ranking in search engines. There are no secrets to SEO. It is an on-going process as search engines are continuously revising their search algorithms in response to spamming efforts.
Search engine optimization methodologies involve the following:
- Keyword research
- Strategic placing of keywords in title, meta and anchor tags
- Optimizing content (copywriting) for search engine compatibility
- Link building program to increase incoming links
- Search engine submission to announce your site
- Using metrics to monitor site traffic
- Periodic review of SEO efforts
It is the mission of EMBS to monitor and increase traffic to your site by making the content worthy of high ranking by being relevant, competent, and interesting.
