Specializing in Effective, Compliant Web Solutions
Working on a web page
Our objective is to build a web presence that is stylish, professional, intuitive to use, and based on current Web standards as defined in the recommendations of the World Wide Web Consortium (W3C).
One of the most important developing standards involves separating content and presentation through the use of cascading stylesheets (CSS). This produces web pages that are not only easier to maintain and update and faster to load, but also compatible with a variety of user agents including PDAs and cell phones.
"So let's leave our past, redolent with bloated markup and nested tables, far behind, and look forward. Although bringing your current Web site into the modern age may take a substantial amount of work, you can console yourself that by following the new Web standards, you can do it once and do it right. If you are starting a new site, you can do it right first time."Charles Wyke-Smith, Stylin' with CSS
But we don't stop there. No web site will be effective if visitors and potential customers cannot find it. We utilize a variety of techniques to improve search engine rankings.
"Search engines generate nearly 90% of all Internet traffic and are responsible for 55% of all e-commerce transactions. It is essential for most online businesses to make SEO an integral part of their online Business strategy."
Finally, the web site must be user-friendly so we incorporate up-to-date usability standards and test to ensure that users have a pleasant experience when visiting the site.
